He has spoken at Columbia, Cambridge and IMD and has written countless articles for major publications about marketing innovation, contributes to a number of high profile online communities and maintains his own popular blog and column on Forbes.com. He has been interviewed by The Economist, CNN, CNBC, The Wall Street Journal and the New York Times.
His new book Uprising aims to help aspiring advertisers and the entire marketing industry learn how to build a brand and change the world by sparking cultural movements.
WHAT PEOPLE ARE SAYING ABOUT UPRISING BY SCOTT GOODSON
“ Uprising is a must-read for anyone who wants to start a mass movement like Macintosh. Whether you’re one person with an idea or a global brand, Scott can show you the way to enchant, evangelize and enroll followers. ”
GUY KAWASAKI, AUTHOR OF ENCHANTMENT AND FORMER CHIEF EVANGELIST OF APPLE.
“ Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service or craft. I call that a winning strategy.”
DANIEL H. PINK, AUTHOR OF DRIVE AND A WHOLE NEW MIND
“ One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing. For any challenger needing to change the conversation about their category, Scott’s blueprint for creating, enabling and respectfully flourishing in a movement is essential stuff.”
ADAM MORGAN, AUTHOR OF EATING THE BIG FISH: HOW CHALLENGER BRANDS CAN COMPETE AGAINST BRAND LEADERS
“ Until now, cultural movements have been sporadic and random. Uprising reveals an insider’s look at how these movements actually occur — and, how to make them happen for your brand and your purpose.”
SALLY HOGSHEAD, AUTHOR OF FASCINATE AND CREATOR OF HOWTOFASCINATE.COM