Sally Hogshead

Sally Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book *Fascinate* has been translated into over a dozen languages and reached the *New York Times* bestseller list, and *How the World Sees You* was a *New York Times* bestseller and a #1 *Wall Street Journal* bestseller. She frequently appears in national media, including NBC's *Today* show and the *New York Times*. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

Can you dissect 'fascination'? Sally Hogshead says, 'Yes.' Fascination is arguably the most powerful of product attachments-and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.

-- "Tom Peters, author of In Search of Excellence"

Packs a big punch.

-- "Publishers Weekly"

This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.

-- "Seth Godin, New York Times bestselling author"

“[An] engaging, lively work... This hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market.” -- --Publishers Weekly

“The book will help you differentiate yourself and your business from others, to put what is unique and exciting about you on the table for the world to see. You will learn “the best of how the world sees you” and how to use it to communicate more effectively.”

---800CEORead